Digital is not just about amplifying a message; it’s about fine-tuning it for every channel.
As we entered our third year working with eBay on their annual Recommerce Report, we understood the changing dynamics needed to effectively promote insights on the circular economy and ultimately drive impact and reach.
We orchestrated multiple campaigns for LinkedIn and X, tested different images and videos, gauged audience engagement and drove web traffic. We aimed our TikTok strategy at Gen Z for sustained engagement and brand loyalty – instead of driving users to a landing page, we drew in new followers by educating and engaging them. Our NYT partnership leveraged the publishers Messaging Flex XL display unit to tell a compelling Recommerce story and drive traffic to eBay’s report for maximum impact.
